13+ years in the tech industry · Operations-foundation approach

Get found.
Be chosen.
Run on repeat.

You have the expertise. I help you reflect it online, then run the operation that keeps it working. I'm not a designer, not a developer, not an agency. I'm a communications and technology expert, thirteen years in tech operations for billion dollar brands.

Let's work together
Woman smiling
the Gap

You're great at what you do, but it's not coming across online.

When your online presence doesn't reflect your real expertise, people make decisions about you without the full picture. That's not a design problem, a marketing problem, or an SEO problem. It's a strategy problem, and it needs someone who understands communication, systems, technology, and your business.

What's Actually Broken

Which one sounds like you?

You're not showing up.

"My website isn't doing its job."

Not in search, not in AI tools, not when someone checks you out before a call.

You're invisible as a leader.

"People don't know who I am."

The business might have a presence, but you don't.

Your operations don't scale.

"Something behind the scenes is broken."

Manual work that should run itself, systems that don't talk to each other.

what i do

I close the gap between your work and how the world sees you.

Not with hype. With the same operational discipline I spent 13+ years building for companies scaling technology teams.

An operator

I came from running technology operations, not from an agency or a design studio. That discipline is what actually gets applied to your online presence.

Diagnose first, build second.

I don't start with a template. I start with what's actually broken, then build the specific fix for that, not a generic package.

You work with me. Not a team of account managers.

No agency layer between you and the person actually solving the problem. I'm on every call, and I build every foundation myself.

Built to keep running.

I don't disappear after launch. Every engagement includes the ongoing operation, not just a one-time build that goes stale.

Let's work together
proof

Strong foundations support strong businesses.

87,000 views 7 new clients

Jeff's TikTok video went viral while he was in the hospital. His site had a place for attention to land.

First to rank in AI search

Martin and Sev launched a business in a space no one understood yet. Now he shows up first in AI overviews and Google.

Local industry leader

Jeff's TikTok video went viral while he was in the hospital. His site had a place for attention to land.

See more client stories

Clients love parnering together because I work like a leader on your team, not a vendor.

The best feedback is not just that something launched or went live.
It is that clients feel supported, understood, and better represented in the process.

5 stars
I have been working with Elena and the Wise Web Ops team for nearly two years. When Elena first built my website, I had no customers, no one knew who I was or what my company did. She changed that. Thanks to the web site, customers started calling me instead of me knocking on doors. It also helped us attract both English and Spanish-speaking clients, expanded our reach in neighborhoods and the types of customers we serve. Today, my company is known locally as an industry leader, and Wise Web Ops played a huge part in making that happen.
Man in hat and sunglasses inspecting green leaves outdoors with mountains in background.
Jay Beltran
CEO, Bugs In Bugs Out
5 stars
I felt that you had my back...
from start to finish. This was not the transactional type of experience I’ve had with most other people and companies I’ve hired in the past. It’s clear that you were on my side and wanted me to succeed. I appreciated the time you took to truly understand me. You were a great listener, always patient and understanding, and the work reflects the depth and care of your thinking.
Jeffrey B Hirsch
Jeff Hirsch
Founder, Jeffrey B. Hirsch
5 stars
Wise Web Ops consulting was great before but now has reached a new high of opening up their new platform to help SEO for my small business website. Easy to use and Elena consistently provides help and site maintenance.
Martin Khachatoorian
Co-Founder, Fox Fleet
5 stars
We used Wise Web Ops to upgrade and transform our existing website to be more attractive and effective. We worked with Elena over several weeks to really dial in all the detail we wanted on the website. Through her experience and guidance, she made our desires into a reality and delivered exceptional results. Absolutely recommend. Very easy to work with and great communication throughout! Thank you!!
Two smiling men posing against a white background, one wearing a checkered shirt, the other a dark shirt and flat cap.
Andreh Zakarian
Co-Owner, Star Studio Photo Booth