An infographic that show a goldfish in contrast with a smiley face that is melting to show that a goldfish has a longer attention span at 9 seconds as compared to an adult human with 8.25 second attention span.

A goldfish has a longer attention span than an adult human⁣

webmasterClient Acquisition System

The attention span of a goldfish is 9 seconds.⁣


The attention span of an adult human is 8.25 seconds.⁣

⁣That is according to a study conducted in 2015. ⁣

⁣In 2000, the average human adult had an attention span of 12 seconds. (Source)⁣

⁣That is a huge decrease in attention span. ⁣

⁣This means we need to be able to communicate FAST!⁣


That also could mean a goldfish is more engaged with your website than the average human.⁣


Unless of course, you built your website to capture attention.