Getting attention is the key to getting clients.
Today, our attention spans are getting shorter and shorter as the content we are consuming is getting shorter and shorter especially on our phones and with social media.
If you are a business owner you must be thinking about how you are going to gain the attention of your clients online.
At every turn they can click or scroll away from your wonderful offer.
That is why we use Neuro Linguistic Processing, also known as NLP.
Neuro Linguistic Processing is a way to help your visitors understand what you offer, simply and clearly and helps them take action to get what you are offering.
On a website NLP is using words, visuals and layouts in a way that connects and flows with the way our brains work to help keep the user interested and understand what is being offered.
Overall, this gives visitors a good experience while you are communicating with them; it keeps them engaged naturally and makes them more likely to take the actions you want them to take.
In general, we try to do this in less than 6 seconds without needing to scroll or click.
Websites with skillful use of NLP will be able to communicate 1) what you offer 2) if it applies to the viewer and 3) how the viewer can get your offer in 6 seconds.
Yes, just 6 seconds.