When someone says SEO they refer to the overall approach for organic and paid efforts to enhance your visibility on search engines and drive targeted traffic to your website.
What is a search engine? Tools like Google, Bing and Yahoo are search engines.
Today, search engines are usually what people use when they are searching for something specific.
Search engines collect all the information on the world wide web and they present a list based on words used in the initial search.
The trick is getting to the top of the list, and not being hidden on the second, third or twenty-seventh page.
We build all websites to be set up for SEO.
Sites that are indexed have analytics added that are set up to be optimized.
Sites also need to be properly coded for search, including proper page titles, headings and subheadings.
They also need to follow best practices for mobile, so that no matter what kind of screen your visitor is using, your site will load properly.
These are all necessary because search engines only promote pages they know are legitimate, trustworthy and perform at industry standards.
Comment below and share with me a link to your favorite brands site, so I can show you how they are using this strategy.